Workflow and Approval tools are systemized online processes for reviewing and approving marketing materials before release.
The business logic for the approval could be set as a material, tactic, geographic, campaign or user group level – or a combination of all of the above.
There are sequential or concurrent approvals with legal and regulatory which ensure that items are not only on-brand, but are legally compliant as well.
The built in administration tools can manage the approver/reviewer roles assignment and responsibility for each submission.
Project workflow tool is the management of multiple projects, with stakeholder sign offs, agency briefs, final compliance and print ordering.