As the world’s largest breast cancer movement Susan G Komen for the Cure organization is know for its biggest grassroots network of breast cancer survivors and activists. The not-for-profit organization organizes various movements every year and found it challenging to communicate consistent messaging rapidly to their audiences worldwide.
Launched in 2006, the Susan G. Komen Brand Central acts as a central repository of the Komen Brand guidelines, tools and assets.
The site educates over 3,500 registered users on the brand and helps them collect relevant marketing content. Users have the ability to download logos, templates and other brand related materials which they can use in their marketing initiatives and programs. Brand Central helps preserve consistency of the Komen brand across the world and across campaigns.